The values of a boutique gaming mouse Company

Feenix

Adhering to our values

Feenix's pursuit for product perfection, as well as its passion for gaming, is fueled by 7 principle values. These values reflect the company's vision, and are integral in maintaining the dedication needed to create excellent gaming mice.

Respect and Integrity

The values of our company allow us to abandon common corporate malpractice, and uphold our respect for the customer. At Feenix we prioritize quality and service above artificial marketing ploys that are too often plaguing the integrity of the gaming community and its products. From offering additional mouse feet, to your own phone-in support agent, we leave no stone unturned when it comes to augmenting the value of owning a Feenix gaming mouse.

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Independence

Before a company defines its values, it must be prepared and able to practice them without contention. Independence from external corporate interests allows Feenix to pursue an untouched long-term vision without being influenced by short-term commercial obligations. Also, by being privately owned and operated, Feenix is able to surround itself with professional and passionate talent that actively seeks to provide the gaming community with mice of unmatched quality.
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Quality and Worksmanship

The belief that no advancement is worth the sacrifice of quality is the cornerstone of our values. This shared mindset throughout the company is what helps maintain the exceptional workmanship that goes into every Feenix mouse. This commitment to build quality begins from the initial stages of product conception, and lasts through the assembly process. From producing wax molds of hand positions for optimal feel, to our unmatchable tooling and mechanical movements, a Feenix mouse may remain in design and engineering for years before it has the opportunity to go through our 30 point hand checked assembly process. To a Feenix owner this all means having the finest mouse in the world, with exemplary reliability, exclusive features, expert build quality, and excellent feel.
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Innovation

"The achievement of excellence can only occur if the organization promotes a culture of creative dissatisfaction." It is this very dissatisfaction, and relentless pursuit of the future, that drives the research and development at Feenix. Innovation is one of the driving forces behind our company, and it motivates us to bring the newest and most advanced technologies to every one of our mice. This is done not only to improve the quality and reliability of our mice, but also to maintain the livelihood of the company's creative spirit. Evidenced by our numerous patents, the future inspires us to uphold the challenge of bringing the latest and most groundbreaking technologies to our gaming mice year after year.
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Aesthetics

To strive for a timeless design is to strive for perfection. This philosophy holds true at Feenix and it motivates us to achieve an elegance and a beauty in our mice that makes them aesthetically unforgettable, yet classically pure. While an owner of a Feenix mouse may never know of all the subtle touches that went into its creation, it humbles us to think that its brilliance shines through into the very essence of a player's gaming experience. Much like a gamer's well developed skills, the aesthetics of a Feenix mouse are excellent, understated, and truly stunning.
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Service and Support

We see our customers not as buyers, but as part of the company. The moment a person receives their first Feenix mouse is the moment they begin their journey with us. At Feenix we believe that the after sales experience is incredibly important, which is why we strive to maintain first-class customer service. Every Feenix owner has access to a product engineer via phone and email, as well as their assigned customer relations executive. In addition, we urge our customers to call and give us any ideas or advice they may have, as we take great pleasure in learning from Feenix owners. "Your most unhappy customers are your greatest source of learning." - Bill Gates
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Emotion

What is it that drives us to play games - is it the fires of competition? Or is it the long journey of mastery? Is it the feeling you get when you're having fun with your friends? Or is it the satisfaction of defeating an opposing player? There is a mysterious passion amongst all gamers that is hard to define and comprehend. This core emotion, while almost abstract, is able to connect millions of people around the world, regardless of age, race, or culture. At Feenix we believe our mice are more than gaming peripherals, but rather a part of this core, an extension of the player. Each Feenix mouse is made to become a story, an emotion, and a physical embodiment of why it is we play games.
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Rarity

Quality over Quantity - a simple adage that clearly embodies the whole of our values. In order to carry on and protect our ideal benchmarks, we limit the number of mice we make to no more than 500 mice per month. In this regard, a Feenix owner is ensured a rare and perfectly crafted gaming instrument.
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The French term 'bienfacture' is a recognition of fine workmanship in the quality of making all component to our movements, watch cases and bracelets. 100% of the Patek Philippe mechanical movement are awarded by the prestigious official hallmark of the Geneva Seal granted since 1886 to locally crafted mechanical movement which comply with 12 high quality criteria that can only be fulfilled by craftsmen who perfectly master micromechanical engineering, hand finishing, assembly and precision timing regulation skills.
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The French term 'bienfacture' is a recognition of fine workmanship in the quality of making all component to our movements, watch cases and bracelets. 100% of the Patek Philippe mechanical movement are awarded by the prestigious official hallmark of the Geneva Seal granted since 1886 to locally crafted mechanical movement which comply with 12 high quality criteria that can only be fulfilled by craftsmen who perfectly master micromechanical engineering, hand finishing, assembly and precision timing regulation skills.
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The French term 'bienfacture' is a recognition of fine workmanship in the quality of making all component to our movements, watch cases and bracelets. 100% of the Patek Philippe mechanical movement are awarded by the prestigious official hallmark of the Geneva Seal granted since 1886 to locally crafted mechanical movement which comply with 12 high quality criteria that can only be fulfilled by craftsmen who perfectly master micromechanical engineering, hand finishing, assembly and precision timing regulation skills.
©2013 Feenix